Get to know us and learn about our approach and what sets us apart.
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The Loyalty Firm

Our studio is a space where creativity flows in a calm, relaxed, and open environment.

17+

Years of experience bringing expertise into every project

10+

Industries served allowing us to adapt and innovate for all clients.

14

Talented individuals each bringing unique talents and perspectives.

Our Services

What we do

Explore how our loyalty solutions and digital strategies can elevate your brand and deepen customer engagement.
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Strategy
Every successful project starts with a solid strategy and plan

Our strategy team designs tailored loyalty programs powered by The FAN Method — a proprietary framework built on Frequency, Accumulated Value, and Narrative.

These programs go beyond rewards: they foster deep emotional connections, drive customer retention, and unlock sustainable, measurable growth aligned with your brand’s long-term vision.

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Technology
Technology powers every aspect of our loyalty solutions

Our technology team builds seamless, data-driven loyalty solutions designed to activate The FAN Method at scale — enabling personalized experiences, intelligent engagement, and a frictionless rewards ecosystem that drives measurable impact.

Through strategic integrations with global partners like Amazon, Expedia and other leading platforms, we unlock premium benefits and expanded reach, transforming loyalty into a tangible business advantage.

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Rewards
We design seamless, rewarding experiences that drive loyalty and customer engagement

Whether it’s a custom rewards platform or a fully integrated loyalty ecosystem, our solutions are designed to operationalize The FAN Method — transforming customer interactions into habits, value into emotional equity, and brands into cult followings.

We ensure a seamless, secure, and engaging experience that maximizes retention, elevates brand affinity, and fuels sustainable growth.

Our Approach

Our approach to loyalty is driven by strategy, innovation, and a deep commitment to creating meaningful customer connections. We design adaptive, data-driven solutions that evolve with your brand, ensuring long-term engagement and success.
Strategic Discovery

Every project starts with discovery. We immerse ourselves in your brand, studying your target audience, competitors, and market landscape to gain a deep understanding of your challenges and opportunities. With this insight, we craft a strategic plan that aligns with your business objectives and lays out a clear path.

Creative Execution

Through a strategic and customer-centric approach, we craft loyalty experiences that seamlessly integrate your brand’s essence. Every reward, touchpoint, and interaction is designed to drive engagement, enhance satisfaction, and create lasting value for both your customers and your business.

Our Values

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We believe in the power of teamwork. Our process is built on close collaboration.
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Innovation drives everything we do ensuring unique solutions that stand out.
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We hold ourselves to the highest standards, delivering  detail-oriented results.
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We stay ahead of trends and deliver solutions that remain relevant and effective.

Process

Our process is designed to transform your vision into impactful loyalty solutions. With a structured yet flexible approach, we ensure every step drives engagement, retention, and measurable growth.
Discovery
Understanding Your Needs

We begin by immersing ourselves in your brand, audience, and industry. Through in-depth research and strategic collaboration, we uncover key insights to design a loyalty program that aligns with your business goals and maximizes customer engagement.

Strategy
Crafting the Roadmap

With a deep understanding of your goals, we craft a strategic loyalty roadmap that defines key objectives, milestones, and success metrics—ensuring every step drives engagement, retention, and long-term brand loyalty.

Technology
Bringing Ideas to Life

Our loyalty platform—both web and app—is designed for a seamless, intuitive experience. With a focus on performance, security, and usability, it ensures effortless engagement, rewarding interactions, and long-term customer retention.

Rewards
Building for Success

With the strategy in place, we bring rewards and experiences to life—designing and implementing engaging, high-value incentives that drive customer loyalty. Through seamless execution and optimization, we ensure every interaction feels rewarding and strengthens brand affinity.

Meet The Team

We are dedicated to bringing fresh ideas and innovative solutions to every project.

Eduardo Olaguibel
Strategic Communications Consultant
Gabriela Fernandez
Loyalty and Gamification Consultant
Joel Medero
Loyalty and Gamification Consultant
Luis Rabiella
Loyalty & Luxury Brand Consultant